Privacy Policy


Your privacy is very important to you and to us, and we are highly committed to protecting your privacy. This policy was created in order to comply with the General Data Protection Regulation (GDPR) (EU) 2016/679, and any other relevant legislation. To the extent there is additional protection afforded to you pursuant to the Swedish law, which is not set forth herein, we fully agree to take such measures to give full effect to such additional protection.

This Privacy Policy discloses the information practices of Effectly AB and it´s partners. (collectively “Effectly”, "partner´s" “we”, or “us”) relating to our web sites and web/text dialogues, reporting engines (collectively the “Sites”), phone surveys, data collection and any other methods of interacting with us. 

Effectly’s Clients and How This Relates to Your Privacy

Effectly and the CX 360 NPX Hub is a software as a service (SaaS) provider for companies conducting data collection activities via telephone, the Internet related service, e-mails, text messaging, comment cards, iBeacons, mystery shopping, internal audits and other known data collection methods. Following collection, the information is analyzed and reported on. These activities are primarily targeting customer and employee experience issues, but may also include market, product, and service research, as well as other types of research. Surveys and data collection may be hosted and accessible on Effectly’s and our partner´s ASP Hosting site, or on our clients’ own hosting sites. Reports are processed and printer each day that may provide our clients with your Personal Information for the purpose of improving their operations and/or contacting you to follow up on your service experience, and/or the information you provided. Be aware that Effectly’s clients have full access to the data, and therefore bear full responsibility for usage of that data. In such cases, please refer to the privacy policy of the Effectly client who invite you to provide information and feedback.

What is Personal Information?

Personal Information is information about an identifiable individual. It may include your full name, address, zip code, telephone number, date of birth, email address, demographic/classification information, (e.g. education or age),IP-address, and any other information that identifies who you are or would allow someone to contact you. It also may include client program membership or loyalty numbers. Your contact information may be used as required to follow up on your feedback so you can be contacted by client employees or representatives. Personal Information only becomes known to Effectly when you voluntarily provide it to us, or it is provided to Effectly by the Effectly client that invite you to take a dialogue.

Collection and Use of Personal Information

We will not collect any Personal Information from you that you do not volunteer. Participation in dialogues or other data collection is completely voluntary and you have a choice whether or not to respond and whether or not to disclose any requested information. We do not sell, share, or rent Personal Information to third parties unless you expressly agree to have Effectly share your Personal Information as described below.

If you choose to take a dialogue, register or submit personally identifiable information to us, you agree to the use of such information in accordance with this privacy policy. If you elect not to provide your Personal Information to us, you will be ineligible to participate in any intensive contest that is offered on the Sites. If you have already submitted Personal Information and would like us to remove it from our records, or if you would like to know what Personal Information is held in our records, see the Contact section below.

Telephone ANI Visibilitet

When you dial a fixed regular number or a toll-free number in Sweden (020, 0200), the party you are calling pays for the call. The called party is able to identify your telephone number using a telephone network technology called Automatic Number Identification (ANI). FCC rules limit parties that own toll-free numbers from distributing the telephone numbers identified through ANI and require telephone companies to inform customers that their telephone numbers are being transmitted to toll-free numbers in this way. If you take an Effectly telephone dialogue, both Effectly and its clients may have access to your ANI, but, per FCC rules, will not distribute that telephone number further.

IP Addresses and Cookies

We use your IP address to help diagnose problems with our servers and to administer the Sites. Your IP address is also used to gather broad demographic information. Our Sites may use cookies to make sure you don’t access the same survey repeatedly and to determine the browser the visitor uses so the Sites can be designed to work properly with the most common versions of different browsers. If used, these cookies are not linked to any Personal Information. If you reject cookies, you may still use the Sites; however, you may not be able to access all areas or features.

A cookie is a small file that is placed on your device which enables a server to identify that device and allows us to offer the best services possible. Cookies are commonly used on the Internet and do not harm your computer system.

We may, from time to time, use cookies, pixel tags, action tags or similar technologies for various purposes including:

Collating anonymous aggregated information that is used to manage and plan enhancements to our services;

To evaluate the effectiveness of our advertising and promotions on third party websites, for example by tracking whether these advertisements are clicked on by users; and

To assist in the provision of ads which are relevant to you when browsing the internet.

Effectly and our partner´s occasionally works with third parties to research certain usage and activities on our website. No personal information about you is shared.

How can I stop cookies and what effect will this have?

You can stop cookies from being deployed on your computer by configuring your browser not to accept them. Please refer to your browser’s ‘help’ function. If cookies are already on your system, you can delete them – For more information on cookies and deletion of cookies please visit: Please be aware that deleting certain cookies can result in difficulties when navigating around sites.


Using and Sharing Personal Information

The following paragraphs describe in more detail how Effectly may use your personal information in specific circumstances. Depending on the specific interaction you have with Effectly, one or more of the following may apply.

Assistance to Complete a dialogue

In certain circumstances, you may require assistance from Effectly to complete a dialogue. If the dialogue is being administered by telephone, you may be required to leave a voice message. If the dialogue is being administered online or by other text media, you may be asked to post a message to Effectly using an e-form or e-mail. Personal Information may be required. In this case, the Personal Information will only be used to contact you for the intent of resolving their difficulty in accessing and completing a dialogue.

Promotional and Incentive Contests

Effectly and our partner´s or its clients may offer various promotions, incentives, or sweepstakes from time to time. When entering a promotional contest, we, our client, or our client’s fulfillment vendor may ask for your name, date of birth, address (e-mail and/or residential), financial information (such as income level), or phone number so that we may communicate with you in the event you are a winner.

Contact Us

Our Sites’ contact forms may request your name and contact information, potentials including telephone numbers. An email address is required to post a message to Effectly using an e-form.


For certain survey dialogues and other opt-in services, Effectly and our partner´s may collect profile (e.g. personal interests) and demographic information (e.g. household income, etc). This information will be used to communicate specific information to you based on the profile and demographic information you provide. Some dialogues and opt-in services offer visitors the option of participating in additional surveys or receiving information from Effectly or from an Effectly client or business partner. Visitors must opt-in if they wish to participate or receive such information, and if they do, their Personal Information may be used by Effectly and/or shared with a client of Effectly or business partner for that purpose.

Fulfilling Your Transaction Request

If you request something from an Effectly web site, for example, a product or service, an ebook, a whitepaper, a callback, or specific marketing materials, we will use the information you provide to fulfill your request. To help us do this, we may share information, with others, for instance, other parts of Effectly and business partners involved in the fulfillment. If you request information about our products or services, we may follow up with you in the future with additional information that we think may be of interest to you. You will always have an opportunity to opt out of receiving such communications. In connection with a transaction, we may also contact you for market research purposes.

Public Forums

The Sites may make chat rooms, forums, message boards and/or news groups available to its visitors. Please remember that any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information.

Subscription Registration

If you register for a subscription (e.g. to a newsletter or other communication) we will use the registration information that you submit to process your request. We will keep this information in a database. In addition, we may contact you about future publications and Effectly services that may be of interest to you. You will always have an opportunity to opp out of receiving such communications.

Disclosure of Aggregates Information

Effectly reserves the right to use non-personal customer and/or employee data in Aggregates for the purposes of generating “norms” and industry benchmarks, etc.

Job Applications

If you submit a job application to Effectly, we may use the Personal Information that you supply, such as your email address and phone number, to contact you about possible job openings. We may also contact previous employers and references unless you instruct us not to.

Disclosures Required by Law

Be aware that in certain circumstances, it is possible that Personal Information may be subject to disclosure pursuant to judicial or other government subpoenas, warrants, or orders. This includes the investigation of network abuse or a violation of our terms of use or other published guidelines, or as a part of any actual or threatened legal proceedings or alternative dispute resolution proceedings either initiated by or against us.

New Use of Personal Information

Should Effectly wish to use your Personal Information for a purpose not contemplated at the time of initial collection, such as additional services, products, or promotional offers that may be of interest to you, we will use your contact information, including your email address, to ask for your consent to use your Personal Information for the new purpose.

Non-Personal Information

Our phone systems and web servers do automatically recognize some non-personal information. Specifically, when you visit Effectly Sites, we collect information regarding:

  • Your Internet location (IP address)
  • The software (and its configuration) you use to visit our site
  • The dates and times you visit our site
  • The pages you visit on our site, and other, non-personal information, which we use to analyze our web traffic and administer our servers.
  • Links to Third-Party Sites

The Sites contain links to third-party sites. Neither Effectly nor any of its affiliates are responsible for the privacy practices or the content of such third-party Web sites. Effectly co-branded sites and content partner sites have privacy policies independent of Effectly. We do not control the privacy practices of those sites and therefore strongly encourage users to familiarize themselves with the privacy practices and customs of any website controlled by a third party before disclosing any Personal Information on that site. Effectly may share aggregated information with co-branded and other related sites, however this aggregated information does not contain personally identifiable information. This Privacy Policy extends only to data collected on pages hosted on the Effectly servers.

Security, Storage, and Retention of Information

The Sites (including, but not limited to: websites, surveys, reporting applications, and data transfer applications), have commercially reasonable security measures consistent with industry standards in place to protect against the loss, misuse and interception of information by third parties. Effectly holds its physical hosting facilities to these same standards. Nevertheless, Effectly assumes no liability for interception, alteration or misuse of information transmitted over the Internet.

Effectly and it´s partner´s imposes strict internal controls over employees with access to Customer Information. Such access is granted only on a need-to-know basis.

Effectly will retain Personal Information only for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws, and your concern to such purposes(s) will remain valid after termination of our interaction with you.

Our Worldwide Practices

Effectly and our partner´s conducts business globally, with people, processes, and systems that cross borders. Our privacy practices are designed to provide protection for your Personal Information, all over the world. Some countries may provide less legal protection for your information. In such countries, Effectly will still handle information in the manner we describe here.

How to Correct or Update Your Personal Information

If you need to correct or update your Personal Information registered with us, contact the privacy officer and use “personal profile update” as the subject of the message. Please make sure to include your previously registered name, address, email address and phone number along with any new Personal Information in the body of the message. Effectly will record your Personal Information change in our web database and will make this change available to our proper business groups.

Changes to this Privacy Policy

This Privacy Policy may be amended at any time, without prior notification.

Privacy Questions and Access

If you have questions or suggestions about this privacy statement, the practices of our Sites, or an account of the use that has been made with your information or your integrations with Effectly, simply contact the following:

Privacy Officer Contact:
+46 70 99 66 850

Privacy Officer Address:

Effectly AB
Attn: Privacy Officer
Box 1052
116 74 Stockholm, Sweden