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Who We Work With

We specialize in creating Customer Centric strategies, Customer Journeys, and Voice of the Customer (VoC) & Voice of the Employee (VoE) frameworks for firms and organisations that want to compete effectively in the age of the customer.

Our focus is on helping companies with a number of customer touchpoints across channels and devices.


We are a customer-centric pharmacy

“With Effectlys approach to customer centricity and the voice of the customer, we work with both the customers, employees and the technology to achieve results.”

Fredrik Kullberg, Chief Marketing Officer, Apotek Hjärtat AB


Skyrocket Sales

“In our efforts to become a value-driven company that listens to our customers and employees stories in real-time, Effectly and their customer centricity initiatives together with the Effectly CX 360 Hub, have been a great success for us then we skyrocket our sales.”

Ulrika Gradén, CEO, Gradén Mattsson AB / Comviq CMC


CX Grader was an eye opener

"When customers make new demands in a multi-channel world, with many touchpoints that can affect our brand, the insights from Effectlys CX Grader was very valuable to us in our strategy work. It allows us to be a more customer-centric company in the High Fashion industry"

Susanne Ekendahl Weisten, VP of Sales - Filippa K

Good Customer Experience Generates Revenues

Additional revenue over three years from a modest improvement in customer experience (10 percentage points on Temkin experience rating) for a company with %1 billion in annual sales

Industries of Focus


This is the industries where our team has deep knowledge and where we togheter with you could create fantastic results. Let´s DO IT!

Our specialty is creating research-based customer centricity programs that deliver more customer engagement and loyalty by aligning every touchpoint experience with the way your buyers want to buy.


We do our research. We talk to your customers, non-customers, and employees to gain a deep understanding of your customers’ experience today and where it needs to be tomorrow.

Then, together with your team, we apply our 7 disciplines of customer centricity to ensure continuous improvements to your customers’ experience. Learn more about our Customer Centric process here.

Wherever you are, we can work with you

We have helped companies build better customer-centric companies with the employee- and customer experiences.

Trusted by

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