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Training & Certifications

Working with Effectly means that you’ll be working with a team that is 100% committed to customer centricity and customer-experience excellence.

The Effectly Team Preparation

Taking Effectly from zero to being one of the most respected CX-program firms in the CX community has been no easy task.  Our success wouldn’t have been possible without the rigorous training we put our team through. Here are some highlights of the 120-hr training and the CXPA* and CCXP certification that Effectly-ites are required to take, regardless of their position.

Six competencies are required knowledge for CCXP candidates. Each competency encompasses job tasks that should be known to candidates, as well as knowledge and skills or abilities that a candidate should possess.

CCXP Certification:

  • Customer-Centric Culture
  • Voice of the Customer, Customer Insight, and Understanding
  • Organizational Adoption and Accountability
  • Customer Experience Strategy
  • Experience Design, Improvement, and Innovation
  • Metrics, Measurement, and ROI

Customer Journey Mapping:

  • Understand Touch Points
  • Understand Emotional Impact
  • Applying the Effectly 7 Core Principles

Among other...

CXPA* Since 2011, The Customer Experience Professionals Association is a global non-profit organization dedicated to the advancement of customer experience management practices. The CXPA supports the professional development of its members and advances the field by providing research and education, developing standards, offering networking opportunities, promoting the industry, and creating a better understanding of the discipline of customer experience.

Are your customer obsessed with you?


The Effectly Success Center

We’ve created a success center for clients that would like to learn how a customer-centric culture and company is built and how to make the transformation using our methodology.




“I have been in the Customer Experience Design business since 2003 and with Effectly I for the first time have come across a commercial company that have a serious, overarching approach to human interaction and experience design. From company culture to processes and software.”

Magnus Myrenberg, Value Architecture, Effectly


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