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Joakim Thörn
XM Scientist, co-founder, and Keynote Speaker

Do you and your team want an inspirational speech about the WHY, HOW WHAT and (WHAT) IF behind XM (Experience Management) and transformation? Then read more here.

Or you can easily see my real-time availability and schedule time directly on my calendar, or give me a call on +46 70 99 66 850

  • Drives the experience management strategy and transformation for Effectly clients.
  • Fact from the 80´: Service Design at Mc Donald´s
  • Tech: Wenströmska Industrial Technology program.
  • Background mostly on startups, co-founder of Itrim International worldwide leader in exercise and weight loss, marketing and sales consulting for Mid Market and Fortune 100’s

1. So in plain language, what do you do exactly?
Most of the time I'm either a) Advising clients on how they can be a customer-centric company; or b) thinking, experimenting & toying with ideas about what we can do to help more companies get their customer-centric strategy and Voice of the Customer and Employee execution in place.

2. Ok sounds cool, so now I'd like you to impress me with your expertise.
I started Effectly, to focus on one specific problem: To inspire and lead people to create passionate and authentic experiences in all interactions and conversations so that we get a world with more wow moments and happiness. Since Effectly started, I have helped lots of companies create experiences that that make a difference. It has taken a while, but I think I got what works how personal emotional connections, loyalty and sustainable growth can do for a brand.

Lots of people call me a ‘Renaissance Man’ because my background is very diverse. To give an idea: I was Head of the Bornebusch race team mechanics in the STCC series back to the 80's, double Restaurant Manager in the Mc Donald´s System, CEO of SYSteam Telecom, turned marketing director and VP of Sales for a Contact Center, turned entrepreneur, Co-founder of ITRIM, worldwide leader in exercise & weight loss, turned CEO in the CX industry, that worked with companies from local energy to multinational Fortune 100’s. Turned obsessive CX Transformation company owner, Effectly is a bit of all of these experiences, and the reason why we can approach employee and customer experience as a business discipline, as opposed to purely odd surveys.

3. When you're not working, what do you like to do?
Enjoying my low-energy and own designed house, running (Turn4U on RunKeeper), my wife thinks I'm a Kindle mania, love to learn about the human brain and behavior, and think about how to improve interactions and conversations humankind.

4. Tell us who do you learn from/follow/admire professionally or personally and why?
There are a couple of people I follow for different reasons. I'd say, Robin Sharma, the best selling author and founder of the movement Lead Without a Title and for his take on today's real-world small business and his no bs approach to business; leaders creates leaders. Sir Richard Branson, The Entrepreneur, launched Virgin Records in 1973. Today Virgin Group holds more than 200 companies in more than 30 countries. Branson the Rule-breaker – “because I never learned the rules in the first place” To change the game is at the heart of what Virgin stands for, so the company culture has always been: “Don’t sweat it: rules were meant to be broken.” Perh G Gyllenhammar, the man that saved Volvo the first time around back in the 70’s for his common-sense and the campaign “Drive it like you hate it”, no BS approach to management, unbending ethics, and a just-do-it attitude.

5. Anything else you'd like me to know?
I don’t like errors in customer journeys, love to optimize stuff always, and are often in conflict with injustice then I live my core values.