1. So in plain language, what do you do exactly?
Most of the time I'm either a) Advising clients on how they can be a customer-centric company; or b) thinking, experimenting & toying with ideas about what we can do to help more companies get their customer-centric strategy and Voice of the Customer and Employee execution in place.
2. Ok sounds cool, so now I'd like you to impress me with your expertise.
I started Effectly, to focus on one specific problem: To inspire and lead people to create passionate and authentic experiences in all interactions and conversations so that we get a world with more wow moments and happiness. Since Effectly started, I have helped lots of companies create experiences that that make a difference. It has taken a while, but I think I got what works how personal emotional connections, loyalty and sustainable growth can do for a brand.
Lots of people call me a ‘Renaissance Man’ because my background is very diverse. To give an idea: I was Head of the Bornebusch race team mechanics in the STCC series back to the 80's, double Restaurant Manager in the Mc Donald´s System, CEO of SYSteam Telecom, turned marketing director and VP of Sales for a Contact Center, turned entrepreneur, Co-founder of ITRIM, worldwide leader in exercise & weight loss, turned CEO in the CX industry, that worked with companies from local energy to multinational Fortune 100’s. Turned obsessive CX Transformation company owner, Effectly is a bit of all of these experiences, and the reason why we can approach employee and customer experience as a business discipline, as opposed to purely odd surveys.
3. When you're not working, what do you like to do?
Enjoying my low-energy and own designed house, running (Turn4U on RunKeeper), my wife thinks I'm a Kindle mania, love to learn about the human brain and behavior, and think about how to improve interactions and conversations humankind.
4. Tell us who do you learn from/follow/admire professionally or personally and why?
There are a couple of people I follow for different reasons. I'd say, Robin Sharma, the best selling author and founder of the movement Lead Without a Title and for his take on today's real-world small business and his no bs approach to business; leaders creates leaders. Sir Richard Branson, The Entrepreneur, launched Virgin Records in 1973. Today Virgin Group holds more than 200 companies in more than 30 countries. Branson the Rule-breaker – “because I never learned the rules in the first place” To change the game is at the heart of what Virgin stands for, so the company culture has always been: “Don’t sweat it: rules were meant to be broken.” Perh G Gyllenhammar, the man that saved Volvo the first time around back in the 70’s for his common-sense and the campaign “Drive it like you hate it”, no BS approach to management, unbending ethics, and a just-do-it attitude.
5. Anything else you'd like me to know?
I don’t like errors in customer journeys, love to optimize stuff always, and are often in conflict with injustice then I live my core values.